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Going Green Together
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出版社:Environmental Pioneers
作者: Roettgers, Frank
出版时间:2011年01月01日
10位国际标准书号:300032898X
13位国际标准书号(ISBN13):9783000328985
ISBN区域名称:德语区 包括 奥地利、德国、瑞士(德语区)
页数字数:104 页
所属类别:简装书
重量:149 克
规格:152 x 229 x 5 mm
英文书格式: 纸质版或者PDF电子版(用Acrobat Reader打开)
中文名称:
英文书简介
Going Green Together
At a time when 'going Green' is at the top of the agenda of many organizations one of the most critical success factors of strategy implementation escapes the notice of many business professionals: the alignment of employees with the Green strategy.As employees are considered the linchpin of organizations' strategic operational success, Going Green Together illustrates how to align employees with Green strategies to facilitate a flawless realization of organizations' environmental goals. From his experiences in the utility sector, Frank Roettgers indicates where the differences lie between general strategy alignment and the alignment with Green strategies. The dissertation explains how organizations are able to increase the number of strategically aligned employees, embed Green thinking in daily routines, and induce a more action-related behavior towards the implementation of Green strategies. Elaborating on aspects such as company culture, communication methods, leadership style, and incentives, this research project illustrates how organizations are able to cultivate a Green framework, align their employees, and thereby lay the foundation for a sustainable competitive advantage.
英文书摘要
At a time when 'going Green' is at the top of the agenda of many organizations one of the most critical success factors of strategy implementation escapes the notice of many business professionals: the alignment of employees with the Green strategy.As employees are considered the linchpin of organizations' strategic operational success, Going Green Together illustrates how to align employees with Green strategies to facilitate a flawless realization of organizations' environmental goals. From his experiences in the utility sector, Frank Roettgers indicates where the differences lie between general strategy alignment and the alignment with Green strategies. The dissertation explains how organizations are able to increase the number of strategically aligned employees, embed Green thinking in daily routines, and induce a more action-related behavior towards the implementation of Green strategies. Elaborating on aspects such as company culture, communication methods, leadership style, and incentives, this research project illustrates how organizations are able to cultivate a Green framework, align their employees, and thereby lay the foundation for a sustainable competitive advantage.

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